Personal Stylist - Melissa Armitage
I'm Mel, I'm passionate about inspiring women in midlife.
I aim to help them embrace their personal style and reignite a spark in their wardrobe to discover joy, confidence, and identity through what they wear.
With over 14 years as a Personal Stylist and Wardrobe Consultant, I also bring a mix of experience from customer service, marketing, fashion and in my younger years travelled the world. I worked for 8 years styling for a major NZ brand, trained in Colour Analysis, and worked hands-on with clients and models. Every role has helped shape the way I work. But more than anything, I bring a real, relatable approach. My clients often say I’m down-to-earth and a joy to be around, like working with a best friend. That’s the biggest compliment I could ask for.
I started Blossom Refine & Style in 2012, inspired by the women around me who were returning to the workforce and felt lost in their wardrobes. Their bodies had changed, confidence was low, and they had no idea where to start. I helped them feel empowered, confident and comfortable again simply by showing them how to make what they already had work for them.
Since then, I’ve helped hundreds of women (and men too) take the stress out of getting dressed. Whether it’s a full style refresh, a wardrobe rest or just needing someone to guide you, I’m here to make it simple and fun.
I’m now 51, a mum of two teenage boys, with a blended family of six. So I get how life can be busy and overwhelming and how easy it is to lose your style (and yourself) along the way.
If you’re ready to feel good in what you wear and show up confidently in life, I’d love to help.
Empowering You Through Simplicity and Style
I know how hard it can be to feel good in what you wear when life gets busy, bodies change, or you’ve simply lost your sense of self. I’ve seen it time and time again — amazing women standing in front of full wardrobes thinking, “I’ve got nothing to wear.”
That’s why I do what I do. It’s not just about clothes — it’s about confidence. It’s about giving you the tools and support to make life easier, to feel good when you walk out the door, and to enjoy the process along the way.
My job is to meet you where you’re at, simplify the overwhelm, and help you feel comfortable and completely yourself again — without the stress or second guessing.
I recently worked with Mel to refresh my work and casual wardrobe and it was a really great experience. At first I was daunted by the process but Mel made it fun and easy. She offered useful tips on making the most of my existing wardrobe and provided valuable guidance during our shopping trip. She can cater for all budgets.
Totally recommend Mel for both a wardrobe clear-out and a joint shopping trip to try on your new style, have some fun and I even bought a few new gorgeous pieces to round out my ‘capsule’! I had been at home through Covid and then WFH and needed help. A girlfriend recommended Mel and as soon as I got my new job and first paycheck, I booked Mel in. An amazing experience, thrilled with her service – thanks Mel!
Mel is an amazing person to work with. Friendly, knowledgeable and current with trends. Just a breeze every time she comes into my home, sorts through my wardrobe and organises the shopping for me before I get there. Highly recommend her to anyone. In fact, she even helped with our office attire to help struggling staff dress appropriately for a great price point.
Mel thank you for your encouragement and positive spirit while helping me with my wardrobe edit. I hate getting dressed in the morning, but this morning was fun. I checked my photos you sent of my outfits and picked one. I feel great today and was dressed in no time. I received compliments at work for the colours I was wearing. You are so great at what you do.
The wardrobe edit with Mel was like hanging out with your best friend. We managed to overhaul my entire wardrobe and have a lot of laughs on the way. Thank you Mel xx
As a single mum of 3 and working full-time I had truly lost myself. I had forgotten how good I can feel when I think about how I look and put some time into it. Mel took me on a journey. I didn't realise how many things in my wardrobe didn't fit or made me look older than I am... We created the style I wanted and when we did the shop the colours lifted my spirits. I looked so good in linen, stripes, new styles of denim. I only bought 2 things but now have a list I can go to when I have the budget to work towards — things I know will look great in my wardrobe. Thanks so much Mel.
Mel saved me countless hours on the shopping trip. She had it all precisely planned and in some shops had a range of items set aside ready for me to try, again giving practical styling guidance. I came away very happy with a solid base of some of the harder to buy stuff ticked off, leaving me to get some of the easier items later as I could afford. Mel sent photos of me wearing the different outfits after both sessions which was super handy to later reference. Her service is an investment but worth the time and money saved (in buying unnecessary items). I highly recommend Mel. Her genuine passion in helping people look and feel their best shines brightly.
Thanks so much Mel for your amazing help with my wardrobe. I am so amazed at what you have shown me I have in my wardrobe. You showed me how to create foundation outfits, then add the fun colours and trends.
Mel has once again enabled me to edit my wardrobe ready for the new season ahead. I have utilised Blossom Style’s service a few times now, and each time I gain more insight into what I should wear and how I could wear my own clothes. Having Mel alongside me, assisting me to edit/cull my own clothes and advising me on easy ways to reignite pieces in my wardrobe, gives me the confidence to step outside my ‘daily uniform’ and step into current trends with confidence. I love the way Mel shares all her expertise and knowledge, it is like having a sister give you the best advice that you never knew you needed. Getting the list of ‘things to add’, it is always on point and those few items lift the rest of my wardrobe without costing the earth. Thank you again Mel, your service is amazing and so affordable, I know I have saved money working with you. I am looking forward to our next time.
I can't thank Mel enough, she has transformed my wardrobe. Very knowledgeable, helpful and creative. I have a lot of clothes that I was unable to mix and match and with Mel’s help I have a more co-ordinated wardrobe. After my consultation, all I needed to buy was a black blazer and a striped shirt. She suggested some shops and pointed me in the right direction. I managed to find the blazer without any problems, right size and right price. It was great to go shopping knowing that a blazer and a shirt was all I needed to complete my wardrobe and not be side-tracked with other temptations. I have no hesitation in suggesting Mel to anybody wanting to get the most out of their wardrobe.
“I’m so thankful Mel, your assessment of my wardrobe has been life-changing. I feel like I’ve been on a shopping spree, with so many outfits put together that I never would have thought of. My wardrobe has never been so organised, so refreshing that I actually enjoy getting dressed now. I also now know what I need for summer to complete my wardrobe, rather than randomly shopping. Very excited to shop for these. Super thankful to you Mel and would highly recommend this to anyone — I’m sold! XX”
Mel's personal shopping service is fantastic!! No fishing through racks of clothes — she has them all set aside ready for you to try on. She has excellent knowledge of what’s in store and what suits particular body shapes. She pushed me out of my comfort zone to buy a pair of jeans that I love! I highly recommend Mel!
I recently worked with Mel to refresh my work and casual wardrobe and it was a really great experience. At first I was daunted by the process but Mel made it fun and easy. She offered useful tips on making the most of my existing wardrobe and provided valuable guidance during our shopping trip. She can cater for all budgets.
Totally recommend Mel for both a wardrobe clear-out and a joint shopping trip to try on your new style, have some fun and I even bought a few new gorgeous pieces to round out my ‘capsule’! I had been at home through Covid and then WFH and needed help. A girlfriend recommended Mel and as soon as I got my new job and first paycheck, I booked Mel in. An amazing experience, thrilled with her service – thanks Mel!
Mel is an amazing person to work with. Friendly, knowledgeable and current with trends. Just a breeze every time she comes into my home, sorts through my wardrobe and organises the shopping for me before I get there. Highly recommend her to anyone. In fact, she even helped with our office attire to help struggling staff dress appropriately for a great price point.
Mel thank you for your encouragement and positive spirit while helping me with my wardrobe edit. I hate getting dressed in the morning, but this morning was fun. I checked my photos you sent of my outfits and picked one. I feel great today and was dressed in no time. I received compliments at work for the colours I was wearing. You are so great at what you do.
The wardrobe edit with Mel was like hanging out with your best friend. We managed to overhaul my entire wardrobe and have a lot of laughs on the way. Thank you Mel xx
As a single mum of 3 and working full-time I had truly lost myself. I had forgotten how good I can feel when I think about how I look and put some time into it. Mel took me on a journey. I didn't realise how many things in my wardrobe didn't fit or made me look older than I am... We created the style I wanted and when we did the shop the colours lifted my spirits. I looked so good in linen, stripes, new styles of denim. I only bought 2 things but now have a list I can go to when I have the budget to work towards — things I know will look great in my wardrobe. Thanks so much Mel.
Mel saved me countless hours on the shopping trip. She had it all precisely planned and in some shops had a range of items set aside ready for me to try, again giving practical styling guidance. I came away very happy with a solid base of some of the harder to buy stuff ticked off, leaving me to get some of the easier items later as I could afford. Mel sent photos of me wearing the different outfits after both sessions which was super handy to later reference. Her service is an investment but worth the time and money saved (in buying unnecessary items). I highly recommend Mel. Her genuine passion in helping people look and feel their best shines brightly.
Thanks so much Mel for your amazing help with my wardrobe. I am so amazed at what you have shown me I have in my wardrobe. You showed me how to create foundation outfits, then add the fun colours and trends.
Mel has once again enabled me to edit my wardrobe ready for the new season ahead. I have utilised Blossom Style’s service a few times now, and each time I gain more insight into what I should wear and how I could wear my own clothes. Having Mel alongside me, assisting me to edit/cull my own clothes and advising me on easy ways to reignite pieces in my wardrobe, gives me the confidence to step outside my ‘daily uniform’ and step into current trends with confidence. I love the way Mel shares all her expertise and knowledge, it is like having a sister give you the best advice that you never knew you needed. Getting the list of ‘things to add’, it is always on point and those few items lift the rest of my wardrobe without costing the earth. Thank you again Mel, your service is amazing and so affordable, I know I have saved money working with you. I am looking forward to our next time.
I can't thank Mel enough, she has transformed my wardrobe. Very knowledgeable, helpful and creative. I have a lot of clothes that I was unable to mix and match and with Mel’s help I have a more co-ordinated wardrobe. After my consultation, all I needed to buy was a black blazer and a striped shirt. She suggested some shops and pointed me in the right direction. I managed to find the blazer without any problems, right size and right price. It was great to go shopping knowing that a blazer and a shirt was all I needed to complete my wardrobe and not be side-tracked with other temptations. I have no hesitation in suggesting Mel to anybody wanting to get the most out of their wardrobe.
“I’m so thankful Mel, your assessment of my wardrobe has been life-changing. I feel like I’ve been on a shopping spree, with so many outfits put together that I never would have thought of. My wardrobe has never been so organised, so refreshing that I actually enjoy getting dressed now. I also now know what I need for summer to complete my wardrobe, rather than randomly shopping. Very excited to shop for these. Super thankful to you Mel and would highly recommend this to anyone — I’m sold! XX”
Mel's personal shopping service is fantastic!! No fishing through racks of clothes — she has them all set aside ready for you to try on. She has excellent knowledge of what’s in store and what suits particular body shapes. She pushed me out of my comfort zone to buy a pair of jeans that I love! I highly recommend Mel!
I recently worked with Mel to refresh my work and casual wardrobe and it was a really great experience. At first I was daunted by the process but Mel made it fun and easy. She offered useful tips on making the most of my existing wardrobe and provided valuable guidance during our shopping trip. She can cater for all budgets.
Totally recommend Mel for both a wardrobe clear-out and a joint shopping trip to try on your new style, have some fun and I even bought a few new gorgeous pieces to round out my ‘capsule’! I had been at home through Covid and then WFH and needed help. A girlfriend recommended Mel and as soon as I got my new job and first paycheck, I booked Mel in. An amazing experience, thrilled with her service – thanks Mel!
Mel is an amazing person to work with. Friendly, knowledgeable and current with trends. Just a breeze every time she comes into my home, sorts through my wardrobe and organises the shopping for me before I get there. Highly recommend her to anyone. In fact, she even helped with our office attire to help struggling staff dress appropriately for a great price point.
Mel thank you for your encouragement and positive spirit while helping me with my wardrobe edit. I hate getting dressed in the morning, but this morning was fun. I checked my photos you sent of my outfits and picked one. I feel great today and was dressed in no time. I received compliments at work for the colours I was wearing. You are so great at what you do.
The wardrobe edit with Mel was like hanging out with your best friend. We managed to overhaul my entire wardrobe and have a lot of laughs on the way. Thank you Mel xx
As a single mum of 3 and working full-time I had truly lost myself. I had forgotten how good I can feel when I think about how I look and put some time into it. Mel took me on a journey. I didn't realise how many things in my wardrobe didn't fit or made me look older than I am... We created the style I wanted and when we did the shop the colours lifted my spirits. I looked so good in linen, stripes, new styles of denim. I only bought 2 things but now have a list I can go to when I have the budget to work towards — things I know will look great in my wardrobe. Thanks so much Mel.
Mel saved me countless hours on the shopping trip. She had it all precisely planned and in some shops had a range of items set aside ready for me to try, again giving practical styling guidance. I came away very happy with a solid base of some of the harder to buy stuff ticked off, leaving me to get some of the easier items later as I could afford. Mel sent photos of me wearing the different outfits after both sessions which was super handy to later reference. Her service is an investment but worth the time and money saved (in buying unnecessary items). I highly recommend Mel. Her genuine passion in helping people look and feel their best shines brightly.
Thanks so much Mel for your amazing help with my wardrobe. I am so amazed at what you have shown me I have in my wardrobe. You showed me how to create foundation outfits, then add the fun colours and trends.
Mel has once again enabled me to edit my wardrobe ready for the new season ahead. I have utilised Blossom Style’s service a few times now, and each time I gain more insight into what I should wear and how I could wear my own clothes. Having Mel alongside me, assisting me to edit/cull my own clothes and advising me on easy ways to reignite pieces in my wardrobe, gives me the confidence to step outside my ‘daily uniform’ and step into current trends with confidence. I love the way Mel shares all her expertise and knowledge, it is like having a sister give you the best advice that you never knew you needed. Getting the list of ‘things to add’, it is always on point and those few items lift the rest of my wardrobe without costing the earth. Thank you again Mel, your service is amazing and so affordable, I know I have saved money working with you. I am looking forward to our next time.
I can't thank Mel enough, she has transformed my wardrobe. Very knowledgeable, helpful and creative. I have a lot of clothes that I was unable to mix and match and with Mel’s help I have a more co-ordinated wardrobe. After my consultation, all I needed to buy was a black blazer and a striped shirt. She suggested some shops and pointed me in the right direction. I managed to find the blazer without any problems, right size and right price. It was great to go shopping knowing that a blazer and a shirt was all I needed to complete my wardrobe and not be side-tracked with other temptations. I have no hesitation in suggesting Mel to anybody wanting to get the most out of their wardrobe.
“I’m so thankful Mel, your assessment of my wardrobe has been life-changing. I feel like I’ve been on a shopping spree, with so many outfits put together that I never would have thought of. My wardrobe has never been so organised, so refreshing that I actually enjoy getting dressed now. I also now know what I need for summer to complete my wardrobe, rather than randomly shopping. Very excited to shop for these. Super thankful to you Mel and would highly recommend this to anyone — I’m sold! XX”
Mel's personal shopping service is fantastic!! No fishing through racks of clothes — she has them all set aside ready for you to try on. She has excellent knowledge of what’s in store and what suits particular body shapes. She pushed me out of my comfort zone to buy a pair of jeans that I love! I highly recommend Mel!
I’m here to help everyday women feel confident in building a stylish wardrobe that reflects who they are. Simple, real, and completely personal.
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