About Me

Personal Stylist - Melissa Armitage

I'm Mel, I'm passionate about inspiring women in midlife.

I aim to help them embrace their personal style and reignite a spark in their wardrobe to discover joy, confidence, and identity through what they wear.

With over 14 years as a Personal Stylist and Wardrobe Consultant, I also bring a mix of experience from customer service, marketing, fashion and in my younger years travelled the world. I worked for 8 years styling for a major NZ brand, trained in Colour Analysis, and worked hands-on with clients and models. Every role has helped shape the way I work. But more than anything, I bring a real, relatable approach. My clients often say I’m down-to-earth and a joy to be around, like working with a best friend. That’s the biggest compliment I could ask for.

I started Blossom Refine & Style in 2012, inspired by the women around me who were returning to the workforce and felt lost in their wardrobes. Their bodies had changed, confidence was low, and they had no idea where to start. I helped them feel empowered, confident and comfortable again simply by showing them how to make what they already had work for them.

Since then, I’ve helped hundreds of women (and men too) take the stress out of getting dressed. Whether it’s a full style refresh, a wardrobe rest or just needing someone to guide you, I’m here to make it simple and fun.

I’m now 51, a mum of two teenage boys, with a blended family of six. So I get how life can be busy and overwhelming and how easy it is to lose your style (and yourself) along the way.

If you’re ready to feel good in what you wear and show up confidently in life, I’d love to help.

Melissa Armitage Auckland personal stylist sitting by window with fashion book
Melissa Armitage Auckland personal stylist seated with laptop during style consultation

Why I Do It

Empowering You Through Simplicity and Style

I know how hard it can be to feel good in what you wear when life gets busy, bodies change, or you’ve simply lost your sense of self. I’ve seen it time and time again — amazing women standing in front of full wardrobes thinking, “I’ve got nothing to wear.”

That’s why I do what I do. It’s not just about clothes — it’s about confidence. It’s about giving you the tools and support to make life easier, to feel good when you walk out the door, and to enjoy the process along the way.

My job is to meet you where you’re at, simplify the overwhelm, and help you feel comfortable and completely yourself again — without the stress or second guessing.

Blossom Refine & Style logo – Auckland personal stylist Melissa Armitage

I’m here to help everyday women feel confident in building a stylish wardrobe that reflects who they are. Simple, real, and completely personal.

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